Free Authority Audit
Where AWA Engineering stands today across messaging, AI visibility, search rankings, technical health, local SEO, and domain authority — and what to fix first.
Differentiated framing — but the customer isn't the hero yet
Why beyond what (Sinek)
Yes. Hero pairs service labels with an outcome subhead — "Beyond Engineering / From Land to Legacy" — and the integrated model is framed as reducing friction and maximizing returns, not just listing services.
Differentiation vs. generic industry terms
Strong. Uses a differentiated frame — "Beyond Engineering," "developer-first perspective," "Engineering In a Box," integrated single-roof model — rather than generic "civil engineering firm" language alone.
Customer at the center (StoryBrand)
No. Homepage leads with brand legacy and accomplishments ("65+ years," "legacy of excellence," "gold standard," founder history, ADOPT values, "Our Culture"); customer-as-hero language ("your project," "your vision at the center") is secondary.
You show up 14% of the time
We tested several prompts in the top LLMs (ChatGPT, Gemini, Perplexity), including:
"I am a developer evaluating a raw parcel in the Intermountain West. What are the best land planning consultants for master planning and feasibility?"
| Brand | Visibility | Avg. Position | SOV |
|---|---|---|---|
| Civil Solutions Group | 46% | #3.3 | 32% |
| Kimley-Horn | 32% | #3.7 | 32% |
| McNeil Engineering | 24% | #3.1 | 24% |
| AWA EngineeringYOU | 14% | #3.4 | 12% |
| Muller Engineering | 0% | — | 0% |
| JR Engineering | 0% | — | 0% |
Google rankings: poor
You're not ranking in the top 10 for any of the most important keywords in your industry:
| Keyword | Volume | Difficulty | Your Rank |
|---|---|---|---|
| civil engineering services | 900 | 5 | Not ranking |
| land development services | 700 | 14 | Not ranking |
| civil engineering firm | 450 | 35 | Not ranking |
| land development engineering | 250 | 0 | Not ranking |
| land planning consultants | 150 | 0 | Not ranking |
| land development consultants | 100 | 0 | Not ranking |
| land development company | 100 | 33 | Not ranking |
| site civil engineering | 100 | 0 | Not ranking |
| utah civil engineering | 40 | 2 | Not ranking |
| land entitlement services | 30 | 0 | Not ranking |
Technical site health: 70%
This means your site has many back-end mistakes that discourage Google from ranking it.
Local SEO play exists — but you're not capturing it
Yes — AWA appears on a Google Business Profile with 8 reviews and an average rating of 5.0.
The local pack is present for the keywords we analyzed, but AWA captures essentially no local traffic — so there's a clear local SEO play to make here.
Directories dominate your keyword set
Directories show up as some of the leaders for organic traffic on your keyword set — getting presence in these listings is a fast way to start appearing.
| Domain | Type | Aggregate Traffic |
|---|---|---|
| yelp.com | Directory | 3,744 |
| mgmclaren.com (McLaren/KCI) | Firm (NYC) | 3,081 |
| cadcrowd.com | Listicle/directory | 990 |
| mullereng.com (Muller) | Firm (CO) | 884 |
| jrengineering.com (JR) | Firm (CO) | 836 |
| planning.org (APA) | Association directory | 669 |
| baselinecorp.com (Baseline) | Firm (CO) | 625 |
| calibre-engineering.com (Calibre) | Firm (CO) | 525 |
| clutch.co | Directory | 522 |
| reddit.com | Forum | 473 |
Reddit nudges both Google and AI — slightly
Reddit isn't dominant in your category, but it shows up enough to be worth a presence play. None of the cited threads mention AWA.
Based on the analyzed keywords, only one thread carried traffic: "What is Land Development Like?"
Across the prompts we tested, Reddit was the 17th most cited source overall. Top cited threads:
| Thread cited by AI | Brand mentioned | Retrievals |
|---|---|---|
| Civil Engineer Recommendations? reddit.com/r/SaltLakeCity/.../civil_engineer_recommendations | No | 6 |
| Which companies are leading the data center boom (AI, hyperscale, etc.)? reddit.com/r/civilengineering/.../which_companies_are_leading_the_data_center_boom | No | 5 |
A contact form is the only path — add mid-funnel offers
What are the most notable onsite conversion strengths and weaknesses?
Contact form CTA exists with qualifying fields (subject, budget, service).
No assessment, ROI calculator, downloadable guide, or feasibility checklist. The only conversion path is a direct contact form, with nothing to capture developers who aren't ready to talk yet.
No functioning blog — "Our Thoughts" links to # / empty Read more.
Domain rating vs. competitors
Each brand is plotted by Domain Rating (DR) and Organic Traffic (OT). Circles show June 2025, triangles show June 2026. Hover any point for absolute YoY changes.
Hover any point for full DR & Organic Traffic figures + YoY change.
Ready to fix it?
Let's turn AI search into a referral engine for AWA Engineering.
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